How to Create a QR Code for Free

how to create a qr code for free

QR codes are an easy way to connect users to your website, landing page, or digital content. Whether you want to add one to a business card, flyer, or product label, knowing how to create a QR code for free is essential. Creating a custom QR code is simple and free, but to make sure … Read more

Semantic SEO

semantic seo

An effective SEO strategy successfully targets what your audience will search for. If you work in SEO, you already know about keywords. You choose the main word that search engines can use to land on your webpage. That helps put your page on the top of the results screen. Semantic SEO is another layer that … Read more

Localism and SEO

localism and seo

In our global economy, we don’t think twice about ordering products from halfway around the world. Whether they’re made in a basement in Iowa or a factory in China, they can be shipped to your doorstep.  Etsy, eBay, and Amazon are just a few of the online retailers that can bring visibility to your product. … Read more

3 Must-Have Google Page Experience Features

page experience

Page Experience is a new tool from Google that measures whether users are experiencing pages the way you intended. Rather than focusing on content, graphics and links, you concentrate on loading time, site security, and other browsing factors.  Building great content is vital, but if users get frustrated and leave before they even get a … Read more

What You Need to Know About DuckDuckGo SEO

DuckDuckGo SEO

Most SEO specialists concentrate on Google to optimize sites, but the growing popularity of the DuckDuckGo search engine makes it worth a look.  DuckDuckGo reached 100 million searches per day in January 2021, and while this is small compared to Google, it will be a force to be reckoned with if its upward growth trend … Read more

How Important Is Off-Page SEO?

off-page seo

Before diving in and performing off-page SEO on your website, let’s define what it is first. Off-page SEO involves performing actions that take place away from your website, which increase brand awareness, build trust, build authority, and drive traffic. Two good off-page SEO examples involve using link building strategies to acquire backlinks and leveraging your … Read more

Why Do You Need Reputation Marketing?

reputation marketing

When you’re looking to purchase a local online service or product, what do you usually do? Well, if you’re like 90% of online consumers, you’ve likely performed online research and read some reviews before you were able to trust that business. This is because prospects tend to trust customer reviews rather than information from skewed … Read more

Latest Google Algorithm Update: Page Experience

google algorithm update

On the Official Google Webmaster Central Blog, they detail what this update intends to fix, what these changes mean for your website moving forward, and how to best prepare for it. What is Page Experience? This upcoming Google algorithm update will not only analyze how visitors navigate and interact with your website, but it’ll start … Read more