How To Find The Hex Code Of A Color (Step-by-Step Guide)

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Daniel is a Digital Marketing Strategist with 20+ years of expertise in Search Engine Optimization and Brand Development. He has a Master’s (MS) in Interactive Technology from the University of Alabama, a Bachelor’s (BPA) in Public Administration from Barry University, General Business from the University of Michigan-Flint School of Management; specializations from the University of Michigan, professional development from the University of Illinois at Urbana–Champaign, and is a proud Belen Wolverine!

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Knowing how to find the hex code of a color is essential for keeping your brand’s visuals consistent across all platforms. Whether you’re designing a website, creating social media graphics, or working with a graphic designer, having the exact hex code ensures your colors look the same everywhere.

Instead of guessing or relying on close matches, you can use a simple tool to get the precise code in seconds. This helps maintain a polished, professional look for your brand, whether it’s on your website, business cards, or promotional materials.

Hex codes are six-digit color codes used in web design, digital graphics, and branding to ensure color accuracy. Instead of guessing colors by eye, you can get the exact shade by finding the hex code of any color in your logo or image.

Luckily, there’s an easy way to do this for free—and it takes less than a minute! In this guide, we’ll show you how to find the hex code of a color using a simple online tool.

Table of Contents

Why Knowing Your Hex Code Matters

Before we dive into the step-by-step process, let’s quickly go over why knowing your hex code is so important:

Brand consistency: Whether you’re designing a website, social media posts, or printed materials, using the exact same colors across all platforms strengthens your brand identity.
Professionalism: Using the right hex code ensures that your logo and graphics don’t look mismatched or off-brand.
Saves time: Instead of manually adjusting colors, you can simply enter the hex code and get the exact color instantly.
Better collaboration: If you’re working with a designer or developer, providing them with hex codes makes it easier for them to create designs that align perfectly with your brand.

Quick Guide on How to Find the Hex Code of a Color

Step #1: Go to a Free Online Color Picker

The easiest way to find the hex code of a color is by using an online color picker. One of the best free tools available is ColorPickerFromImage.com. This tool works directly in your browser—no downloads or installations needed.

Step #2: Upload Your Image or Logo

Click the “Browse” button on the website and select the image file you want to analyze. If you’re trying to find the hex code from a logo, make sure you upload a high-quality version for the most accurate results.

Step #3: Click on the Color You Want

Once your image loads, move your cursor over the part of the image that contains the color you need and click on it. The tool will instantly display the hex code along with its RGB values.

💡 Pro Tip: If your logo has multiple colors, click around to find the hex code for each shade.

Step #4: Copy & Use Your Hex Code

Now that you have your hex code, copy and save it somewhere safe. You can use it for:

Website design (WordPress, Shopify, Wix, etc.)
Graphic design (Canva, Photoshop, Illustrator)
Branding & merchandise (business cards, flyers, apparel)

If you’re working with a designer, sending them the exact hex codes ensures your brand colors stay consistent across all materials.

Other Ways to Find a Hex Code

While the online tool mentioned above is one of the easiest ways to find a hex code, here are a few other methods you can use:

Using the Inspect Tool in Your Browser:

If you see a color on a website that you want to match, you can use your browser’s built-in inspect tool to find its hex code. Here’s how:

Right-click on the webpage and select “Inspect” or “Inspect Element.”
Hover over the section of the page that contains the color you want.
Look for the hex code in the CSS panel.

Using Photoshop or Canva:

If you have a design software like Photoshop or Canva, you can use their built-in color picker to find hex codes:

In Photoshop, open the image and select the “Eyedropper Tool” to sample the color.
In Canva, click on an element, go to the color selection panel, and hover over colors to see their hex codes.

Final Thoughts

Now you know how to find the hex code of a color in just seconds! Whether you’re updating your website, designing marketing materials, or collaborating with a designer, knowing your brand’s exact colors ensures everything stays professional and consistent.

Need a logo refresh? We create custom logos by hand—no AI, just unique, high-quality designs. Let’s bring your brand to life! Visit our blog for more marketing tips, or subscribe to our email list for expert insights.